Rimmel London Soft Kajal Eyeliner gives you a strong color with minimal effort. It gives your eyes a smoky look that strikes you everywhere you go. Rimmel London Eye Liner has a smudge-free formula that lasts for up to 12 hours, saving you the hassle of re-applying it over and over again. Moreover, its soft, easy-to-mix formula does not cause any irritation and allows easy application.