Theyre Real! Magnetis a 36-hour lengthening* mascara with a magnetic force that draws out lashes to extreme lengths, making them look 40% longer**. The innovative Extender Brush with magnetically charged core pulls the Magnetic Mineral Enriched Formula up &out beyond the tips of lashes for extreme length & powerful lift. Custom-designed ZigZag bristles are strategically positioned to fan out, separate & define lashes.