Engineered for fine or flat hair, the Alter Ego Filler Plumping Shampoo restores body while maintaining essential moisture. This 300ml formulation from Italy uses a lightweight filler complex to coat individual strands, creating instant thickness without heavy residue or root flattening.

Targeted Hydration and Lift

Thin hair often requires volume boosters that strip natural oils, leading to brittleness. This cleanser bypasses that trade-off. The hydrating base replenishes elasticity while the plumping agents bind to the hair shaft during washing, swelling slightly to increase diameter. The result is noticeably fuller strands that hold styling products better and resist frizz throughout the day.

Application Guidelines

• Pump 12 centimeters of product onto palm before applying to wet hair.
• Massage into the scalp to cleanse oil buildup, then work through lengths.
• Rinse completely with warm water to activate the lifting effect.

The 300ml container supports regular use for most hair types. By combining a pH-adjusted cleansing system with filler-based thickening technology, it addresses the core limitation of standard volumizing cleansers: the imbalance between lift and moisture retention.